College athletes can earn money from their name, image and likeness, NCAA rules. The NCAA has approved a temporary policy to allow college athletes in all three divisions to get paid for the use of their name, image and likeness (NIL), the organization announced Wednesday.
My passion project is about college athletes and their ability to earn a paycheck off of there play in there games in the NCAA. The college athletes have recently received some compensation with the ability to make money off of their name, image, and likeness. I believe that this is long overdue but it is not enough. The reason I say this is because during march madness the ncaa makes $1.18 billion in television ad spend for CBS and Turner Sports. This is more than
The NCAA has long prohibited athletes from accepting any outside money. It did this to preserve “amateurism,” the concept that college athletes are not professionals and therefore do not need to be compensated. The NCAA believed that providing scholarships and stipends to athletes was sufficient.
https://www.boston.com/sports/college-sports/2021/07/01/ncaa-paying-athletes-rules/
According to this article the reason that NCAA athletes cannot receive a salary is because of the preservation of amateurism. According to Oxford languages amateurism is the practicing of an activity, especially a sport, on an unpaid rather than a professional basis.
Student Athlete, Elijah Horsey 